branding me 2.0

A Core Business Objective In One Sentence

When the core business objective is clearly laid out, creating KPIs that relate back to that objective can make an analyst’s life so much easier.

Netflix can define their objective in one sentence:

Our business objective is to maximize member satisfaction and month-to-month subscription retention, which correlates well with maximizing consumption of video content.

There are a few KPIs here: customer satisfaction, subscriber retention, and video consumption. Impressive.